Self Mailer - American Academy of Pediatrics - PREP The Curriculum - Pediatrics Review and Education Program

Client: The American Academy of Pediatrics (AAP) is a professional association dedicated to the health of all children. The AAP offers many professional services and supports for pediatric practitioners. 

Challenge: To acquire new users of the PREP Curriculum, whether they be physicians and pediatricians, or mid-level providers. We needed a way to communicate a complex system for obtaining CME credits and recertification in the most simple manner possible. 

Solution: I wrote copy for this direct mailer explaining the comprehensive PREP Curriculum in the most efficient manner. PREP is a CME product, contains a peer-reviewed journal, and helps physicians prepare for board recertification. This mailer yielded a 4.8 percent response and over 45 ROI. 

Ready to talk about your project? Reach out.