Trade Promotional Piece - Tyndale House Publishers - Wild Things Book Release

Client: Tyndale House Publishers produces literature to minister to the spiritual needs of people. 

Challenge: This book was written by first-time authors. Having never before been published, the authors did not yet have established reputations. We needed to leverage their credentials as psychologists in order to give parents a reason why to pick up this book. 

Solution: The focus was to build the authors’ reputations among booksellers so they could sell the book into stores. I wrote copy for this trade promotional piece. It was designed as a bookmark and announced the upcoming release date for psychologists, Stephen James and David Thomas’ new parenting book. 

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