Advertisement - American Academy of Pediatrics - Pediatrics - Call for Submissions

Client: The American Academy of Pediatrics (AAP) is a professional association dedicated to the health of all children. The AAP offers many professional services and supports for pediatric practitioners. 

Challenge: Convincing physicians to write articles for the AAP’s flagship publication, Pediatrics.

Solution: Pediatrics is a highly prestigious journal among pediatric specialists and sub-specialists. This advertisement, which ran in the publication itself, gave substantial facts to prove to potential authors this is the journal they want to be published in. 

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