Conference Flyer - American Academy of Pediatrics - AAP News

Client: The American Academy of Pediatrics (AAP) is a professional association dedicated to the health of all children. The AAP offers many professional services and supports for pediatric practitioners. 

Challenge: AAP News is primarily a publication for pediatricians and family physicians. The challenge was to acquire more readers from a new market. This flyer was distributed at a professional conference and targeted toward advance practice providers.

Solution: This specific piece captured additional advance pediatric providers such as Nurse Practitioners and Physician Assistants with the headline, “If You Care for Kids…You Need AAP News.” The call to action was to subscribe now for a 40% off discount. 

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